4 World-Class Technology Services Donated (Free!) to Nonprofits
October 8th, 2009
One of our greatest struggles in the nonprofit sector is how to maximize our social impact with limited resources. We’re usually gifted with a tremendous empathy for the people we serve and a passion for what we do—but few of the technology tools we need, because the funds simply aren’t available.
Several generous companies have made their world-class technologies available for free to nonprofits with 501c3 status in the U.S. These technologies can completely transform the way we do business, and increase our impact exponentially. They include:
1. Salesforce. Salesforce is a powerful constituent relationship management (CRM) tool that can help nonprofits organize, track and evaluate all interactions with donors, partners, media, and even project beneficiaries. It is an excellent tool for fundraising, project management, monitoring and evaluation. The Salesforce Foundation typically donates 10 licenses per organization for an annual value of $15,000. The application is hosted by Salesforce for free, and only requires some customization.
2. Vertical Response. One of the most popular mass email tools on the market, Vertical Response offers user-friendly templates and powerful evaluation tools to measure the impact of email messaging. Vertical Response integrates seamlessly with Salesforce, and is free for qualifying nonprofits for up to 10,000 mass emails per month.
3. Google Apps. The Google App package includes email, calendars, word processing, spreadsheet and collaboration programs, among other features. Google Apps is designed to replace the costly Microsoft Office package and is free to nonprofits with less than 3,000 users. Organizations can establish their own email addresses (name@organization.org) with almost unlimited storage. It is all hosted by Google which means HUGE cost savings: internal servers are no longer needed so you can say goodbye to server maintenance fees and email downtime caused by internal server problems.
4. Google Ads. Google Grants is an in-kind donation program that offers free AdWords advertising to qualified 501c3 organizations. The program helps nonprofits promote websites or campaigns through advertising on Google, at a value of up to $10,000 per month.
With so many remotely hosted state-of-the-art technologies available for free, nonprofits can slash IT costs and upgrade to powerful packages that increase productivity, efficiency and visibility.
To learn more about free or affordable technologies and services available to nonprofits, contact Upleaf.
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