Eagles’ Wings Youth Ranch
Our Role
- Web Design
- Content Management System
- Content Development
- Online Fundraising
- Search Engine Optimization
- Web Hosting & Maintenance
- Email & Team Collaboration
- Mobile Website Development
- Constituent Relationship Management System
- Online Communication Strategy
Technology Used
The Challenge
Eagles’ Wings Youth Ranch is a Christian youth ranch in Mountainair, New Mexico, that transforms the lives of disadvantaged youth through summer camp, mentoring, and follow-up activities. The organization contacted Upleaf to help increase the efficiency of its small team and better engage its youth constituents. EWYR also wanted to diversity its funding sources and begin cultivating relationships with new online donors. Another challenge was to make the ranch more accessible to Spanish-speaking families and parents of current and potential campers.
The Solution
Upleaf created an interactive, bilingual website targeting youth, their parents, and online donors. To better engage the ranch’s constituents, we created a branded Facebook, Twitter and YouTube presence integrated with the website, and built an e-newsletter so that they could communicate more regularly with their online community. Because they only had a list of physical addresses, we built in strategies to help start and grow their email list quickly. A constituent relationship management system was customized and linked to the website to help automate communication and follow-up with funders, parents and youth, and streamline the camp application process. Upleaf also supported EWYR in launching their first online fundraising campaigns and integrating best practices into their e-newsletter communications. To help Eagles’ Wings team boost their productivity Upleaf also replaced their email system by Google Apps’ full suite of communication and team collaboration tools.
Client Feedback
We partnered with Upleaf to consolidate our processes into one central CRM and update our website. We continue to be very pleased with their level of expertise, service and professionalism. Our website is doing well and we’ve seen revenues begin to trickle in from our multimedia presence. To date, every performance goal has been met or exceeded and often ahead of schedule.
Karen Staats
Office Manager
Eagles’ Wings Youth Ranch