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	<title>Upleaf: Strategic Online Communications for Nonprofits &#187; The Upleaf Blog</title>
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		<title>Great Tips from Google:  7 Ways to Improve Your Calls to Action</title>
		<link>http://upleaf.com/2010/06/great-tips-7-ways-to-improve-your-calls-to-action/</link>
		<comments>http://upleaf.com/2010/06/great-tips-7-ways-to-improve-your-calls-to-action/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 19:01:52 +0000</pubDate>
		<dc:creator>ebeachy</dc:creator>
				<category><![CDATA[Strategic Communications]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[strategic online communication]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://upleaf.com/?p=398</guid>
		<description><![CDATA[I recently came across an excellent analysis &#38; recommendations on the Google Conversion Room Blog.
These recommendations are just as relevant to nonprofits as they are to anyone else, and offer a great checklist to review your own website against.
There is a clear trend in web design toward less cluttered, more open and clean-looking websites, based [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Strategic Online Communication Workshop: Engage Your Constituents and Boost Your Fundraising</title>
		<link>http://upleaf.com/2010/04/strategic-online-communication-workshop-engage-your-constituents-and-boost-your-fundraising/</link>
		<comments>http://upleaf.com/2010/04/strategic-online-communication-workshop-engage-your-constituents-and-boost-your-fundraising/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 23:05:34 +0000</pubDate>
		<dc:creator>ebeachy</dc:creator>
				<category><![CDATA[Strategic Communications]]></category>
		<category><![CDATA[Trainings]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[strategic online communication]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://upleaf.com/?p=371</guid>
		<description><![CDATA[[ April 8, 2010; 10:00 am to 12:00 pm. ] You've probably heard about charities raising millions of dollars through online campaigns, mobile giving, or Facebook, but to many nonprofit organizations these tools are still a mystery-- besides, how can you invest time in them when you're already working more than 50 hours a week? In this workshop we'll explore some of the powerful tools [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why Facebook is Becoming Central to Nonprofit Fundraising</title>
		<link>http://upleaf.com/2010/01/why-facebook-is-becoming-central-to-nonprofit-fundraising/</link>
		<comments>http://upleaf.com/2010/01/why-facebook-is-becoming-central-to-nonprofit-fundraising/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 21:05:06 +0000</pubDate>
		<dc:creator>ebeachy</dc:creator>
				<category><![CDATA[Online Fundraising]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://upleaf.com/?p=357</guid>
		<description><![CDATA[Most nonprofits know of Facebook&#8217;s tremendous potential as a fundraising tool.  Facebook Causes offers some great tools that nonprofits can use to learn more about their constituencies, manage fundraising campaigns, and mobilize their online communities.
Not all nonprofits who have a presence on Facebook have been able to harness its full potential, however.  A successful fundraising [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>New Smartphone Apps to Support Nonprofit Causes</title>
		<link>http://upleaf.com/2010/01/new-smartphone-apps-to-support-nonprofit-causes/</link>
		<comments>http://upleaf.com/2010/01/new-smartphone-apps-to-support-nonprofit-causes/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 20:00:30 +0000</pubDate>
		<dc:creator>ebeachy</dc:creator>
				<category><![CDATA[Nonprofit Innovations]]></category>

		<guid isPermaLink="false">http://upleaf.com/?p=355</guid>
		<description><![CDATA[CNBC recently published a report on some innovative smartphone apps developed by nonprofits to enable consumers to use their buying power to support socially responsible companies.
What follows is an excerpt of the article by Cadie Thompson:
Advocacy organizations are mounting a mobile marketing push to promote more responsible shopping with apps that give consumers the scoop [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Reach New Beneficiaries Online</title>
		<link>http://upleaf.com/2009/12/how-to-reach-new-beneficiaries-online/</link>
		<comments>http://upleaf.com/2009/12/how-to-reach-new-beneficiaries-online/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 22:45:46 +0000</pubDate>
		<dc:creator>ebeachy</dc:creator>
				<category><![CDATA[Nonprofit Innovations]]></category>
		<category><![CDATA[cost per beneficiary]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[online communities]]></category>
		<category><![CDATA[social impact]]></category>

		<guid isPermaLink="false">http://upleaf.com/?p=352</guid>
		<description><![CDATA[Donors love to ask the question, &#8220;What is your cost per beneficiary?&#8220;  It&#8217;s a great way for them to compare potential grantees working within the same field, and can be a good proxy of an organization&#8217;s efficiency.
Now nonprofit organizations can reach more people and decrease their cost per beneficiary thanks to online communities.  Here&#8217;s how:
1. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Powerful Petition Tool at Your Service Thanks to Change.org</title>
		<link>http://upleaf.com/2009/11/powerful-petition-tool-at-your-service-thanks-to-change-org/</link>
		<comments>http://upleaf.com/2009/11/powerful-petition-tool-at-your-service-thanks-to-change-org/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 22:30:54 +0000</pubDate>
		<dc:creator>ebeachy</dc:creator>
				<category><![CDATA[Technologies]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://upleaf.com/?p=350</guid>
		<description><![CDATA[Many large nonprofit organizations have been using powerful petition tools for years to mobilize their supporters toward action through quick sign and forward applications.  Now Change.org is shaking things up by making their tool available to anyone&#8211; including individuals or small nonprofit organizations&#8211; who previously were unable to afford such applications.
The petition tool is free, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Strategic Online Communication and Fundraising</title>
		<link>http://upleaf.com/2009/11/strategic-online-communication-and-fundraising/</link>
		<comments>http://upleaf.com/2009/11/strategic-online-communication-and-fundraising/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 22:00:03 +0000</pubDate>
		<dc:creator>ebeachy</dc:creator>
				<category><![CDATA[Online Fundraising]]></category>
		<category><![CDATA[constituent relationship management]]></category>
		<category><![CDATA[online communications strategy]]></category>
		<category><![CDATA[online fundraising]]></category>
		<category><![CDATA[online giving]]></category>
		<category><![CDATA[strategic online communication]]></category>

		<guid isPermaLink="false">http://upleaf.com/?p=327</guid>
		<description><![CDATA[Online fundraising success doesn’t come easily.  It requires time and effort, and most importantly—a clear strategy—supported by the right tools.
There are tools available to nonprofits that can turn a small team of three employees into a fundraising powerhouse.  The key is to synchronize and automate as many activities as possible, which helps maximize the efficiency [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Well Do You Know Your Online Audience?</title>
		<link>http://upleaf.com/2009/11/how-well-do-you-know-your-online-audience/</link>
		<comments>http://upleaf.com/2009/11/how-well-do-you-know-your-online-audience/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 23:48:26 +0000</pubDate>
		<dc:creator>ebeachy</dc:creator>
				<category><![CDATA[Strategic Communications]]></category>
		<category><![CDATA[online fundraising]]></category>
		<category><![CDATA[online giving]]></category>
		<category><![CDATA[online marketing and communication]]></category>

		<guid isPermaLink="false">http://upleaf.com/?p=329</guid>
		<description><![CDATA[Audience segmentation is one of the most important keys to any successful marketing or communication campaign.  But you must know your audience well to decide whether you should segment by behavior, interests, or demographics.
Segmenting allows you to effectively target your message, to appeal directly to the specific concerns or aspirations of your audience.
While many nonprofits [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4 World-Class Technology Services Donated (Free!) to Nonprofits</title>
		<link>http://upleaf.com/2009/10/4-world-class-technology-services-donated-free-to-nonprofits/</link>
		<comments>http://upleaf.com/2009/10/4-world-class-technology-services-donated-free-to-nonprofits/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 00:10:22 +0000</pubDate>
		<dc:creator>ebeachy</dc:creator>
				<category><![CDATA[Technologies]]></category>
		<category><![CDATA[affordable solutions]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://upleaf.com/?p=322</guid>
		<description><![CDATA[One of our greatest struggles in the nonprofit sector is how to maximize our social impact with limited resources. We’re usually gifted with a tremendous empathy for the people we serve and a passion for what we do—but few of the technology tools we need, because the funds simply aren’t available.
Several generous companies have made [...]]]></description>
		<wfw:commentRss>http://upleaf.com/2009/10/4-world-class-technology-services-donated-free-to-nonprofits/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Study Results: How Nonprofits Are (and Are Not) Using Social Media</title>
		<link>http://upleaf.com/2009/09/new-study-results-how-nonprofits-are-and-are-not-using-social-media/</link>
		<comments>http://upleaf.com/2009/09/new-study-results-how-nonprofits-are-and-are-not-using-social-media/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 00:33:02 +0000</pubDate>
		<dc:creator>ebeachy</dc:creator>
				<category><![CDATA[Strategic Communications]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://upleaf.com/?p=317</guid>
		<description><![CDATA[Faced with the reality of shrinking budgets and fewer grant opportunities, many nonprofits&#8211; rather “social profits”&#8211; are turning to new web-based technologies to help out.
New technologies offer opportunities for online fundraising, publicity, participation in policy debate, and perhaps most importantly—and opportunity to deepen community engagement and social impact.
A new Hatcher Group report surveyed 30 organizations [...]]]></description>
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		<slash:comments>1</slash:comments>
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