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><channel><title>Upleaf: Strategic Online Communications for Nonprofits &#187; Strategic Communications</title> <atom:link href="http://upleaf.com/category/the-upleaf-blog/strategic-communications/feed/" rel="self" type="application/rss+xml" /><link>http://upleaf.com</link> <description></description> <lastBuildDate>Wed, 28 Mar 2012 17:08:21 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <item><title>Is Your Nonprofit&#8217;s Facebook Page Ready for Timeline?</title><link>http://upleaf.com/2012/03/is-your-nonprofits-facebook-page-ready-for-timeline/</link> <comments>http://upleaf.com/2012/03/is-your-nonprofits-facebook-page-ready-for-timeline/#comments</comments> <pubDate>Wed, 28 Mar 2012 17:08:21 +0000</pubDate> <dc:creator>ebeachy</dc:creator> <category><![CDATA[Strategic Communications]]></category> <category><![CDATA[Technologies]]></category> <category><![CDATA[facebook]]></category><guid
isPermaLink="false">http://upleaf.com/?p=635</guid> <description><![CDATA[This Friday, March 30, Facebook will move all company pages to its new “Timeline” format.   For nonprofits, this means a more flexible interface that allows you to better showcase your impact and tell your story. [...]]]></description> <wfw:commentRss>http://upleaf.com/2012/03/is-your-nonprofits-facebook-page-ready-for-timeline/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Online Strategy Workshops for New Mexico Nonprofits</title><link>http://upleaf.com/2011/09/online-strategy-workshops-for-new-mexico-nonprofits/</link> <comments>http://upleaf.com/2011/09/online-strategy-workshops-for-new-mexico-nonprofits/#comments</comments> <pubDate>Mon, 26 Sep 2011 16:40:00 +0000</pubDate> <dc:creator>ebeachy</dc:creator> <category><![CDATA[Strategic Communications]]></category> <category><![CDATA[Trainings]]></category><guid
isPermaLink="false">http://upleaf.com/?p=585</guid> <description><![CDATA[Upleaf will be offering new workshops in October for nonprofits in New Mexico at the United Way&#8217;s Center for Nonprofit Excellence. &#160; 1.  Intro workshop.  Interested in learning more about the big picture and how [...]]]></description> <wfw:commentRss>http://upleaf.com/2011/09/online-strategy-workshops-for-new-mexico-nonprofits/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Social Media Training &#8211; Alamosa, Colorado</title><link>http://upleaf.com/2010/11/social-media-training-alamosa-colorado/</link> <comments>http://upleaf.com/2010/11/social-media-training-alamosa-colorado/#comments</comments> <pubDate>Mon, 08 Nov 2010 22:35:28 +0000</pubDate> <dc:creator>ebeachy</dc:creator> <category><![CDATA[Strategic Communications]]></category> <category><![CDATA[Trainings]]></category> <category><![CDATA[nonprofit]]></category> <category><![CDATA[social media]]></category> <category><![CDATA[training]]></category><guid
isPermaLink="false">http://upleaf.com/?p=484</guid> <description><![CDATA[On November 16, 2010, Upleaf will be offering a new workshop in Alamosa, CO on strategic use of social media for nonprofits. Specific skills/learning that participants will take away from the training are: How to [...]]]></description> <wfw:commentRss>http://upleaf.com/2010/11/social-media-training-alamosa-colorado/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Great Tips from Google:  7 Ways to Improve Your Calls to Action</title><link>http://upleaf.com/2010/06/great-tips-7-ways-to-improve-your-calls-to-action/</link> <comments>http://upleaf.com/2010/06/great-tips-7-ways-to-improve-your-calls-to-action/#comments</comments> <pubDate>Wed, 02 Jun 2010 19:01:52 +0000</pubDate> <dc:creator>ebeachy</dc:creator> <category><![CDATA[Strategic Communications]]></category> <category><![CDATA[nonprofit]]></category> <category><![CDATA[strategic online communication]]></category> <category><![CDATA[web design]]></category><guid
isPermaLink="false">http://upleaf.com/?p=398</guid> <description><![CDATA[I recently came across an excellent analysis &#38; recommendations on the Google Conversion Room Blog. These recommendations are just as relevant to nonprofits as they are to anyone else, and offer a great checklist to [...]]]></description> <wfw:commentRss>http://upleaf.com/2010/06/great-tips-7-ways-to-improve-your-calls-to-action/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Strategic Online Communication Workshop: Engage Your Constituents and Boost Your Fundraising</title><link>http://upleaf.com/2010/04/strategic-online-communication-workshop-engage-your-constituents-and-boost-your-fundraising/</link> <comments>http://upleaf.com/2010/04/strategic-online-communication-workshop-engage-your-constituents-and-boost-your-fundraising/#comments</comments> <pubDate>Mon, 05 Apr 2010 23:05:34 +0000</pubDate> <dc:creator>ebeachy</dc:creator> <category><![CDATA[Strategic Communications]]></category> <category><![CDATA[Trainings]]></category> <category><![CDATA[social networks]]></category> <category><![CDATA[strategic online communication]]></category> <category><![CDATA[training]]></category><guid
isPermaLink="false">http://upleaf.com/?p=371</guid> <description><![CDATA[You&#8217;ve probably heard about charities raising millions of dollars through online campaigns, mobile giving, or Facebook, but to many nonprofit organizations these tools are still a mystery&#8211; besides, how can you invest time in them [...]]]></description> <wfw:commentRss>http://upleaf.com/2010/04/strategic-online-communication-workshop-engage-your-constituents-and-boost-your-fundraising/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How Well Do You Know Your Online Audience?</title><link>http://upleaf.com/2009/11/how-well-do-you-know-your-online-audience/</link> <comments>http://upleaf.com/2009/11/how-well-do-you-know-your-online-audience/#comments</comments> <pubDate>Tue, 03 Nov 2009 23:48:26 +0000</pubDate> <dc:creator>ebeachy</dc:creator> <category><![CDATA[Strategic Communications]]></category> <category><![CDATA[online fundraising]]></category> <category><![CDATA[online giving]]></category> <category><![CDATA[online marketing and communication]]></category><guid
isPermaLink="false">http://upleaf.com/?p=329</guid> <description><![CDATA[Audience segmentation is one of the most important keys to any successful marketing or communication campaign.  But you must know your audience well to decide whether you should segment by behavior, interests, or demographics. Segmenting [...]]]></description> <wfw:commentRss>http://upleaf.com/2009/11/how-well-do-you-know-your-online-audience/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>New Study Results: How Nonprofits Are (and Are Not) Using Social Media</title><link>http://upleaf.com/2009/09/new-study-results-how-nonprofits-are-and-are-not-using-social-media/</link> <comments>http://upleaf.com/2009/09/new-study-results-how-nonprofits-are-and-are-not-using-social-media/#comments</comments> <pubDate>Tue, 29 Sep 2009 00:33:02 +0000</pubDate> <dc:creator>ebeachy</dc:creator> <category><![CDATA[Strategic Communications]]></category> <category><![CDATA[nonprofit]]></category> <category><![CDATA[social media]]></category><guid
isPermaLink="false">http://upleaf.com/?p=317</guid> <description><![CDATA[Faced with the reality of shrinking budgets and fewer grant opportunities, many nonprofits&#8211; rather “social profits”&#8211; are turning to new web-based technologies to help out. New technologies offer opportunities for online fundraising, publicity, participation in [...]]]></description> <wfw:commentRss>http://upleaf.com/2009/09/new-study-results-how-nonprofits-are-and-are-not-using-social-media/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Social Media as a Tool for Behavior Change</title><link>http://upleaf.com/2009/07/social-media-as-a-tool-for-behavior-change/</link> <comments>http://upleaf.com/2009/07/social-media-as-a-tool-for-behavior-change/#comments</comments> <pubDate>Mon, 27 Jul 2009 23:27:56 +0000</pubDate> <dc:creator>ebeachy</dc:creator> <category><![CDATA[Strategic Communications]]></category> <category><![CDATA[behavior change]]></category> <category><![CDATA[social media]]></category> <category><![CDATA[social networks]]></category><guid
isPermaLink="false">http://upleaf.com/?p=304</guid> <description><![CDATA[Many organizations dedicated to social change have been using social media (Facebook, Twitter, YouTube, etc) to get the word out about their work and encourage donations.  These strategies can be very effective and best of [...]]]></description> <wfw:commentRss>http://upleaf.com/2009/07/social-media-as-a-tool-for-behavior-change/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>10 Tools for Marketing Your Nonprofit on the Web</title><link>http://upleaf.com/2009/07/10-tools-for-marketing-your-nonprofit-on-the-web/</link> <comments>http://upleaf.com/2009/07/10-tools-for-marketing-your-nonprofit-on-the-web/#comments</comments> <pubDate>Sat, 25 Jul 2009 00:22:20 +0000</pubDate> <dc:creator>ebeachy</dc:creator> <category><![CDATA[Strategic Communications]]></category> <category><![CDATA[online marketing and communication strategies]]></category><guid
isPermaLink="false">http://upleaf.com/?p=301</guid> <description><![CDATA[I came across an article today with 10 excellent tips and tools for marketing your nonprofit on the web.  The best part is that most tools are free and should take you little time to [...]]]></description> <wfw:commentRss>http://upleaf.com/2009/07/10-tools-for-marketing-your-nonprofit-on-the-web/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Tips for Nonprofit Social Media Success</title><link>http://upleaf.com/2009/07/tips-for-nonprofit-social-media-success/</link> <comments>http://upleaf.com/2009/07/tips-for-nonprofit-social-media-success/#comments</comments> <pubDate>Fri, 17 Jul 2009 00:46:31 +0000</pubDate> <dc:creator>ebeachy</dc:creator> <category><![CDATA[Strategic Communications]]></category> <category><![CDATA[online communications strategy]]></category> <category><![CDATA[social networks]]></category><guid
isPermaLink="false">http://upleaf.com/?p=300</guid> <description><![CDATA[Many nonprofits are starting to dabble in Web 2.0— Facebook, Twitter, LinkedIn, YouTube—the list goes on. Some organizations have been tremendously successful fundraising through social media, provoking massive viral responses to their wildly creative ideas.  [...]]]></description> <wfw:commentRss>http://upleaf.com/2009/07/tips-for-nonprofit-social-media-success/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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