Strategic Online Communication for Nonprofits

Trainings

Upleaf will be offering new workshops in October for nonprofits in New Mexico at the United Way’s Center for Nonprofit Excellence.

1.  Intro workshop.  Interested in learning more about the big picture and how online communication can help you increase your impact and strengthen your fundraising efforts?  Join us for a short intro workshop during the lunch hour on Thursday, October 6.  You can register online at the Center for Nonprofit Excellence website

2. Full-day workshop.  This day-long workshop on Wednesday, October 26 will focus on proven best practices in community engagement, online fundraising, and use of social media.  The workshop will review the tools and strategies required for a successful online strategy, and provide practical tips for development and communication staff.  Register online through the Center for Nonprofit Excellence.

On November 16, 2010, Upleaf will be offering a new workshop in Alamosa, CO on strategic use of social media for nonprofits.

Specific skills/learning that participants will take away from the training are:

• How to use social media tools to mobilize a community for social change
• Best practices in community engagement
• How to set up and use the following online tools:
  • Facebook Pages, Groups and Causes
  • YouTube
  • Twitter
  • Change.org
  • Digg
• How to monitor and evaluate social media strategies
• The importance of interactive websites/blogs and e-newsletters in a comprehensive online communication strategy
• Overview of online fundraising tools

For more information or to join the workshop, please contact us!

Full day workshop to be held at the Rawlings Public Library in Pueblo, Colorado from 9:30am to 4:30pm.

This workshop is designed to help participants envision and plan realistic online strategies to increase fundraising and better engage constituencies. The full-day workshop will cover new technologies, lessons learned and best practices in online communication and fundraising, and a series of exercises tailored to the needs of workshop participants. Participants should emerge from the workshop with the foundation for an online communications plan to increase their nonprofit organization’s impact and revenues, grounded in their specific needs and available resources.

Topics to be covered include:

· Website Strategy – Messages that make or break your site

· Constituent Relationship Management Systems – Making the most of your pool of contacts

· Reaching Out – Using social media and online marketing tools to attract and engage constituencies

· Online Fundraising – The strategy that supports your online giving page

Presented by Elizabeth Beachy and Osvaldo Gomez, of Upleaf LLC. Upleaf is an Albuquerque-based consulting firm dedicated to empowering nonprofits to increase their impact through strategic online communications.

Register Now!