Expand Your Donor Base
Giving in the United States reached a record $306 billion in 2007, and individuals accounted for 75% of those donations. Many individuals prefer to give online, and recurrent giving through automated deductions is becoming increasingly popular.
Online fundraising strategies enable non-profit organizations to vastly expand their donor base with just a small investment. Costly mailings are eliminated, and new technologies allow you to use email, text messaging or other low-cost technologies to reach large numbers of constituents with regular and consistent messages that if done correctly, build long-term loyalty and increase donations.
President Obama’s successful grassroots election campaign clearly demonstrated how small individual donations can make a tremendous difference.
A strong online fundraising strategy will help you maintain a competitive edge and expand your donor base. Upleaf builds client tools such as online giving pages to make one-time and recurring donations quick and easy; viral social networking campaigns to increase individual contributions; donor tracking and grant management tools; and comprehensive online marketing and communication strategies to ensure that messages are compelling and consistent.
We invite you to learn more about Upleaf including the services we offer and how we work.