Client Assessment
Our partnership begins with a client intake session and a comprehensive baseline assessment. During this initial phase we review:
- Institutional and project objectives
- Target audiences (profiles and any data about online behaviors)
- Assets (existing sites, outreach mechanisms, communication channels)
- Baseline web exposure (analysis of client’s current traffic, links, visitor profiles)
- Institutional priorities and needs (including systems, resources)
- Short & long-term benchmarks
- Fundraising expectations and experience
We then make initial recommendations and work with our clients to determine the scope of our support. We can provide a wide array of direct services, or simply offer overall guidance and then focus specifically on the most pressing institutional or project priority. In any case we work together to clearly map out the road ahead, with realistic timelines, benchmarks and set costs.
Once the scope of our support is defined, we get to work on your priorities. Whether your priority is website design, fundraising, community outreach, or education, we identify proven methodologies to create a clear, inspiring and impactful online presence.