Easter Seals Colorado is dedicated to enhancing the quality of life of people with disabilities or health challenges, and is an affiliate of the national Easter Seals organization.
Easter Seals Colorado offers a wide variety of services to support people with disabilities and their families including employment and training, day programs and camps for children and adults with disabilities, rehabilitation, community transit, and respite services for caregivers.
Our Work for this Client
Monitoring & Optimization
Easter Seals of Colorado asked Upleaf to help boost the online presence for both the Easter Seals Colorado website and a project website for the Colorado Respite Coalition (CRC).
Upleaf helped the communication team map out an online strategy for both the organization and the CRC project, and then conducted an in-depth assessment of their online presence to identify areas of improvement regarding technology, strategy and messaging. We then created an 18-month communication plan for both the organization and CRC project to guide teams in their campaigns and day-to-day messaging. We also crafted Google Adwords campaigns (through a Google Grant) to boost traffic to the Easter Seals website.