Your logo and branding represent the heart of your organization’s identity, and the foundation of your online communication strategy.

A logo/slogan combination should transmit your core values and communicate what it is that sets your organization apart from the rest.  It should help answer the questions:

  • Why should a donor fund you rather than another organization?
  • Why should clients seek you out when there are so many other organizations providing the same services?
  • Why should people partner with you rather than your competitor?

Your logo and slogan should position your organization based on your unique value proposition, and help people remember who you are. Your logo and branding guidelines will also drive the design of your website, social media presence, and anything else you do online.

Many of our clients choose to re-brand and relaunch their organization using a new logo, at the same time that they launch a new website and/or social media presence.

We design logos based on extensive discussion of an organization’s core values, mission, vision and services, and once a final logo is selected we issue a series of detailed branding guidelines to ensure that the logo is used consistently and effectively across an organization’s online and offline communications.  We design logos that are adaptable for online communications, with a user-friendly favicon that can be used effectively on social media and other platforms.