We help our clients measure the social impact created by their online strategies. This means tracking visitor profiles and traffic trends, keeping tabs on most popular topics, and measuring conversion rates (for example number of subscriptions, donations, or purchases per 100 visitors).
We also set up return on investment (ROI) benchmarks, and help you to compare your baseline website and social media exposure with your increased exposure and impact over time. We set up automated analytics reports so that you can review your progress each week toward your pre-established benchmarks, and keep tabs on your visitor profiles and behavior as well as referring sites.
We also customize constituent relationship management systems to generate reports that meet your donor’s reporting requirements by aggregating data from different sources. This can help a small team monitor progress, improve outcomes, and quickly generate data needed by various stakeholders.
Upon request we can also perform analyses of your competitor’s online traffic and strategies, and offer recommendations to increase your competitivity.
Please contact us if you’re interested in receiving a quote for our services.