Online Fundraising Tools and Strategies
According to the Philanthropy Journal (June 2008), giving in the United States reached a record $306 billion in 2007. Individuals accounted for 75% of the donations, and tapping into this vast network of potential donors is easier than ever thanks to the Internet and new software applications.
The total amount of money that non-profit charities raised online in 2008 increased over 2007, with 26% more revenue generated from 43% more individual donors (Chronicle of Philanthropy, May 2009).
A strong online fundraising strategy, featuring a dynamic and interactive site designed for constituents, helps non-profit organizations keep a competitive edge and increase individual and major donor contributions.
Upleaf can develop streamlined fundraising strategies and tools including:
1. Online giving pages to make one-time and recurring donations quick and easy
2. Viral social networking campaigns to increase individual contributions
3. Donor tracking and grant management tools
4. Online marketing and communication strategies
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