Building and maintaining strong relationships with your constituents is the most cost-effective way to meet many non-profit objectives. For example:
- Constituents with a strong sense of loyalty to your organization are likely to donate or take action when asked;
- People who have had a good experience with you will be quick to help promote your events or campaigns;
- Individuals or foundations who have donated in the past will probably donate again if you keep cultivating the relationship;
- Volunteers are likely to return if you keep them engaged.
Building strong relationships is an essential strategy for all nonprofits, and there are several online communication strategies and tools that can help. Giving your constituents ways to get involved in your mission online helps them feel connected to your work and builds loyalty. Constituent relationship management tools make it easy to track, sort, evaluate, and follow-up on all types of key relationships– saving your small team precious time while making sure that no one falls through the cracks.
To learn more about how your organization can build stronger relationships with your constituents, please visit the following pages: