Strategic Online Communications for Nonprofits

Posts Tagged ‘analytics’

Our past work has entailed:

• Designing and developing content for dynamic, user-friendly client websites
• Developing comprehensive online communication strategies
• Streamlining client capacity to communicate regularly with constituents through:
  • E-newsletters
  • Dynamic website content
  • Integrated SMS text messaging
  • Customized constituent management systems
• Establishing compelling and user-friendly donation pages
• Implementing comprehensive Search Engine Optimization strategies
• Converting a national database of service providers to a searchable, user-updated, online format
• Establishing automated analytics reports to help clients measure and benchmark user traffic
• Bilingual content development
• Integrating multiple sites aimed at different target audiences

For examples of our past work, please view our case studies.

How We Work

Client Assessment

We help our clients measure the social impact created by their online strategies.  This means tracking visitor profiles and traffic trends, keeping tabs on most popular topics, and measuring conversion rates (for example number of subscriptions, donations, or purchases per 100 visitors).

We also set up return on investment (ROI) benchmarks, and help you to compare your baseline Internet exposure with your increased exposure and impact over time.  We set up automated analytics reports so that you can review your progress each week toward your pre-established ROI benchmarks, and keep tabs on your visitor profiles and behavior as well as referring sites.  Upon request we can also perform analyses of your competitor’s online traffic and strategies, and offer recommendations to increase your competitivity.

Get a free assessment, list of recommendations & quote. No commitment, no cost.