Strategic Online Communications for Nonprofits

Posts Tagged ‘elizabeth beachy’

This workshop is designed to help participants envision and plan realistic online strategies to increase fundraising and better reach beneficiaries and other stakeholders. The full-day workshop will cover new technologies, best practices from other nonprofits, and a series of exercises tailored to the needs of workshop participants. Participants should emerge from the workshop with an online communications plan to increase their organization’s impact.

Topics to be covered:

• Website Strategy – Messages that make or break your site
• Constituent Relationship Management Systems – Making the most of your pool of contacts
• Reaching out – Using social media and online marketing tools to attract and engage constituencies
• Online fundraising – The strategy that supports your online giving page

Presented by Elizabeth Beachy and Osvaldo Gomez of Upleaf LLC.

Upleaf is an Albuquerque-based consulting firm dedicated to empowering nonprofits to increase their impact through strategic online communications.

Fees: $50

Where: Center for Nonprofit Excellence at United Way of Central New Mexico
2340 Alamo SE, 2nd Floor
Albuquerque, NM 87106
United States
Contact Phone: 505-247-3671
Email: info@centerfornonprofitexcellence.org

REGISTER NOW

Our founders constitute Upleaf’s current management team.   A host of specialized consultants support the management team as necessary to implement the full array of services we provide.

Osvaldo Gómez, MBA (Online Strategy, Web Design, Marketing)

Osvaldo Gómez is originally from the Dominican Republic, where he worked for over 10 years as marketing manager for two of the nation’s largest pharmaceutical and consumer goods distributors.  Charged with a portfolio that included many Procter & Gamble, Unilever, and Elizabeth Arden brands, Gómez managed a division of over 100 people and increased sales by 320%.  After relocating to the United States, he began launching socially-conscious Internet-based businesses and strengthened his skills in web design and web-based marketing.  Gómez designs and customizes a host of web-based applications.  He enriches his work with the technical expertise and practical know-how of a marketing executive who expects high-quality, immediate results.  Gómez holds an MBA in Strategic Business Administration and Bachelor’s Degree in Marketing from the Pontificia Universidad Católica Madre y Maestra (PUCMM) in the Dominican Republic.  He is fluent in Spanish and English with strong language skills in French.

Mr. Gómez can be reached at ogomez@upleaf.com

Elizabeth Beachy, MHS (Strategic Communications and Fundraising)

Elizabeth Beachy has worked for 12 years in the non-profit sector.  Prior to founding Upleaf she worked as a communications and development consultant for several international non-profit organizations, including Family Health International (FHI) and the International Planned Parenthood Federation (IPPF).  Before starting her work as a consultant Beachy implemented social marketing projects for seven years with Population Services International (PSI), in Haiti, Honduras, Cuba, the Eastern Caribbean and ultimately in the Dominican Republic where she served as PSI’s Country Director for four years.  Beachy specializes in strategic communication (reaching target populations with compelling behavior change messages) which she aptly applies to Upleaf projects.  She is an accomplished fundraiser, having helped raise a total of over $135 million for the various organizations she has worked with.  Beachy holds a Master’s of Health Sciences degree from the Johns Hopkins University School of Public Health, with a specialization in Health Communication.  Her undergraduate liberal arts degree in Psychology/Sociology/Anthropology is from Kalamazoo College.  Ms. Beachy is fluent in English, Spanish and French, with strong language skills in both Portuguese and Haitian Creole.

Ms. Beachy can be reached at ebeachy@upleaf.com

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