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	<title>Upleaf: Strategic Online Communications for Nonprofits &#187; online giving</title>
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		<title>Strategic Online Communication and Fundraising</title>
		<link>http://upleaf.com/2009/11/strategic-online-communication-and-fundraising/</link>
		<comments>http://upleaf.com/2009/11/strategic-online-communication-and-fundraising/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 22:00:03 +0000</pubDate>
		<dc:creator>ebeachy</dc:creator>
				<category><![CDATA[Online Fundraising]]></category>
		<category><![CDATA[constituent relationship management]]></category>
		<category><![CDATA[online communications strategy]]></category>
		<category><![CDATA[online fundraising]]></category>
		<category><![CDATA[online giving]]></category>
		<category><![CDATA[strategic online communication]]></category>

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		<description><![CDATA[Online fundraising success doesn’t come easily.  It requires time and effort, and most importantly—a clear strategy—supported by the right tools.
There are tools available to nonprofits that can turn a small team of three employees into a fundraising powerhouse.  The key is to synchronize and automate as many activities as possible, which helps maximize the efficiency [...]]]></description>
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		<title>How Well Do You Know Your Online Audience?</title>
		<link>http://upleaf.com/2009/11/how-well-do-you-know-your-online-audience/</link>
		<comments>http://upleaf.com/2009/11/how-well-do-you-know-your-online-audience/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 23:48:26 +0000</pubDate>
		<dc:creator>ebeachy</dc:creator>
				<category><![CDATA[Strategic Communications]]></category>
		<category><![CDATA[online fundraising]]></category>
		<category><![CDATA[online giving]]></category>
		<category><![CDATA[online marketing and communication]]></category>

		<guid isPermaLink="false">http://upleaf.com/?p=329</guid>
		<description><![CDATA[Audience segmentation is one of the most important keys to any successful marketing or communication campaign.  But you must know your audience well to decide whether you should segment by behavior, interests, or demographics.
Segmenting allows you to effectively target your message, to appeal directly to the specific concerns or aspirations of your audience.
While many nonprofits [...]]]></description>
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		<title>How Web Design Can Improve Your Online Fundraising</title>
		<link>http://upleaf.com/2009/06/how-web-design-can-improve-your-online-fundraising/</link>
		<comments>http://upleaf.com/2009/06/how-web-design-can-improve-your-online-fundraising/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 23:21:15 +0000</pubDate>
		<dc:creator>ebeachy</dc:creator>
				<category><![CDATA[Online Fundraising]]></category>
		<category><![CDATA[online donations]]></category>
		<category><![CDATA[online fundraising]]></category>
		<category><![CDATA[online giving]]></category>
		<category><![CDATA[online marketing and communication strategies]]></category>

		<guid isPermaLink="false">http://upleaf.com/?p=292</guid>
		<description><![CDATA[A lot of non-profits have online donation pages but complain that they still receive very few donations.  Why?  There are several reasons that could explain the lack of online giving ranging from low traffic to a poorly designed website.
In essence, to be effective your entire online communication strategy must be built around increasing donations, which [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Online Giving Increases Despite Drops in Overall Giving</title>
		<link>http://upleaf.com/2009/06/online-giving-increases-despite-drops-in-overall-giving/</link>
		<comments>http://upleaf.com/2009/06/online-giving-increases-despite-drops-in-overall-giving/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 23:51:31 +0000</pubDate>
		<dc:creator>ebeachy</dc:creator>
				<category><![CDATA[Online Fundraising]]></category>
		<category><![CDATA[online donations]]></category>
		<category><![CDATA[online fundraising]]></category>
		<category><![CDATA[online giving]]></category>

		<guid isPermaLink="false">http://upleaf.com/?p=288</guid>
		<description><![CDATA[The case for moving to an online fundraising strategy just became even more compelling.
According to a report recently released by the Giving USA Foundation, donations to charitable causes in the United States reached an estimated $307.65 billion in 2008, marking a 2% decline over 2007.  This is the first decline in giving since Giving USA [...]]]></description>
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		<title>Online Fundraising in Tough Times</title>
		<link>http://upleaf.com/2009/06/online-fundraising-in-tough-times/</link>
		<comments>http://upleaf.com/2009/06/online-fundraising-in-tough-times/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 22:45:55 +0000</pubDate>
		<dc:creator>ebeachy</dc:creator>
				<category><![CDATA[Online Fundraising]]></category>
		<category><![CDATA[cause-related products]]></category>
		<category><![CDATA[online donations]]></category>
		<category><![CDATA[online fundraising]]></category>
		<category><![CDATA[online giving]]></category>
		<category><![CDATA[recurrent donations]]></category>

		<guid isPermaLink="false">http://upleaf.com/?p=281</guid>
		<description><![CDATA[The tanking economy is creating uncertainty for many non-profit organizations.  Individual donations are down, private foundation contributions are decreasing, and many local and state government grants have been cut.
Rather than despair, it is time to develop creative online fundraising strategies that build your long-term equity.  Online fundraising can be unpredictable and may not pay off [...]]]></description>
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		<title>Online Fundraising Tools and Strategies</title>
		<link>http://upleaf.com/our-services/online-fundraising-tools-and-strategies/</link>
		<comments>http://upleaf.com/our-services/online-fundraising-tools-and-strategies/#comments</comments>
		<pubDate>Thu, 28 May 2009 00:25:20 +0000</pubDate>
		<dc:creator>Osvaldo Gomez</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[online donations]]></category>
		<category><![CDATA[online fundraising]]></category>
		<category><![CDATA[online giving]]></category>

		<guid isPermaLink="false">http://upleaf.com/?page_id=99</guid>
		<description><![CDATA[According to the Philanthropy Journal (June 2008), giving in the United States reached a record $306 billion in 2007.  Individuals accounted for 75% of the donations, and tapping into this vast network of potential donors is easier than ever thanks to the Internet and new software applications.
The total amount of money that non-profit charities raised [...]]]></description>
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		<item>
		<title>Expand Your Donor Base</title>
		<link>http://upleaf.com/expand-your-donor-base/</link>
		<comments>http://upleaf.com/expand-your-donor-base/#comments</comments>
		<pubDate>Wed, 27 May 2009 19:04:31 +0000</pubDate>
		<dc:creator>Osvaldo Gomez</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online donations]]></category>
		<category><![CDATA[online fundraising]]></category>
		<category><![CDATA[online giving]]></category>
		<category><![CDATA[online marketing and communication strategies]]></category>

		<guid isPermaLink="false">http://upleaf.com/?page_id=41</guid>
		<description><![CDATA[
Giving in the United States reached a record $306 billion in 2007, and individuals accounted for 75% of those donations.  Many individuals prefer to give online, and recurrent giving through automated deductions is becoming increasingly popular.
Online fundraising strategies enable non-profit organizations to vastly expand their donor base with just a small investment.  Costly mailings are [...]]]></description>
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		<item>
		<title>About Upleaf</title>
		<link>http://upleaf.com/about-upleaf/</link>
		<comments>http://upleaf.com/about-upleaf/#comments</comments>
		<pubDate>Wed, 27 May 2009 16:33:16 +0000</pubDate>
		<dc:creator>Osvaldo Gomez</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[non profits]]></category>
		<category><![CDATA[online fundraising]]></category>
		<category><![CDATA[online giving]]></category>
		<category><![CDATA[online marketing and communication strategies]]></category>

		<guid isPermaLink="false">http://upleaf.com/?page_id=8</guid>
		<description><![CDATA[
We believe in the work of nonprofit organizations, and that they play a vital role in making our world a better place.
As leaves transform the elements around them into energy for growth, Upleaf harnesses new technologies to help increase the impact of nonprofits on society. 
We believe in the capacity of reliable, affordable, and innovative [...]]]></description>
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