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	<title>Upleaf: Strategic Online Communications for Nonprofits &#187; social impact</title>
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		<title>How to Reach New Beneficiaries Online</title>
		<link>http://upleaf.com/2009/12/how-to-reach-new-beneficiaries-online/</link>
		<comments>http://upleaf.com/2009/12/how-to-reach-new-beneficiaries-online/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 22:45:46 +0000</pubDate>
		<dc:creator>ebeachy</dc:creator>
				<category><![CDATA[Nonprofit Innovations]]></category>
		<category><![CDATA[cost per beneficiary]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[online communities]]></category>
		<category><![CDATA[social impact]]></category>

		<guid isPermaLink="false">http://upleaf.com/?p=352</guid>
		<description><![CDATA[Donors love to ask the question, &#8220;What is your cost per beneficiary?&#8220;  It&#8217;s a great way for them to compare potential grantees working within the same field, and can be a good proxy of an organization&#8217;s efficiency.
Now nonprofit organizations can reach more people and decrease their cost per beneficiary thanks to online communities.  Here&#8217;s how:
1. [...]]]></description>
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		<title>FREE WEBINAR: Introduction to Strategic Online Communications and Fundraising</title>
		<link>http://upleaf.com/2009/11/free-webinar-introduction-to-strategic-online-communications-and-fundraising/</link>
		<comments>http://upleaf.com/2009/11/free-webinar-introduction-to-strategic-online-communications-and-fundraising/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 05:35:14 +0000</pubDate>
		<dc:creator>Osvaldo Gomez</dc:creator>
				<category><![CDATA[Trainings]]></category>
		<category><![CDATA[communication strategies]]></category>
		<category><![CDATA[free webinar]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[online communities]]></category>
		<category><![CDATA[social impact]]></category>
		<category><![CDATA[strategic online communication]]></category>

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		<description><![CDATA[[ December 3, 2009; 1:00 pm to 2:00 pm. ] This free webinar offers an overview of online communication strategies and supporting technologies designed to better reach constituents and leverage new sources of funding.  The one-hour session proposes an integrated strategy that can turn a small development team into a fundraising powerhouse, and help nonprofits build and make the most of online communities.

Presented by [...]]]></description>
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		<title>Monitoring &amp; Evaluation</title>
		<link>http://upleaf.com/our-services/monitoring-evaluation/</link>
		<comments>http://upleaf.com/our-services/monitoring-evaluation/#comments</comments>
		<pubDate>Thu, 28 May 2009 00:49:35 +0000</pubDate>
		<dc:creator>Osvaldo Gomez</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[monitoring and evaluation]]></category>
		<category><![CDATA[site traffic]]></category>
		<category><![CDATA[social impact]]></category>
		<category><![CDATA[visitor profiles]]></category>

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		<description><![CDATA[We help our clients measure the social impact created by their online strategies.  This means tracking visitor profiles and traffic trends, keeping tabs on most popular topics, and measuring conversion rates (for example number of subscriptions, donations, or purchases per 100 visitors).
We also set up return on investment (ROI) benchmarks, and help you to compare [...]]]></description>
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