As a nonprofit, your online presence is more critical than ever. A sloppy, outdated or confusing website or neglecting your social media persona reflects poorly on your organization which often means fewer donations or volunteers.
Gone are the days of paper directories and mere word-of-mouth. Most people head straight to the web to find the right organization for them.
- Potential donors go first to your website or social media platforms before deciding to make a donation, give you a grant or volunteer.
- Partners and prospective employees explore your online presence to learn more about your team and what you stand for
- Beneficiaries look to your website to understand your services and what you can do for them
More people are discovering nonprofits via online ads through Google AdWords or the massive paid social media advertising space. Though navigating ever-changing algorithms and platforms can be intimidating, and expensive, you may be losing out to the many organizations that are sprinting around the curve of this exploding trend. If eligible, take advantage of Google Ad Grants, your nonprofit may not have to pay a penny to reach a whole new audience.
In today’s world of multiple devices and browsers that can be used to peruse the web, just “getting a website up” is not that simple. Creating a responsive webpage is essential to establishing your organization as a modern entity and ensuring optimal user engagement. Some viewing your website from an Android phone may appear completely different than someone with a Mac on Safari. And their experience will affect their impression of your organization.
When done right, web design for nonprofits is a comprehensive process aimed at supporting your organization’s mission and providing an excellent user experience for all your constituent groups.