ACLU of New Mexico

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ACLU of New Mexico is an affiliate of the national American Civil Liberties Union. ACLU-NM focuses on issues that affect residents of the state of New Mexico, including LGBT equality, freedom of speech, immigrants’ rights, privacy concerns, police abuses, and fair treatment of prisoners.

Client since: 

Their Feedback

We are very pleased with the design and functionality of the website that Upleaf delivered to us. It is attractive, easy to use, and streamlines our online outreach, allowing us to reach our constituents in a more efficient and effective manner. Beyond delivering an excellent product, the Upleaf team provided incredible, comprehensive support from the concept and planning phase all the way through implementation and launch. I would highly recommend the experts at Upleaf to any nonprofit who wants to take their Web presence to the next level.
Micah McCoy
Communications Manager

Our Work for this Client

Web Design

Upleaf redesigned ACLU of New Mexico's website for the first time in 2010. This process included reorganizing the way information was presented on the site, editing content for the web, generating organic SEO, defining key calls to action, and adding more interactive features (polls, photo gallery, news, video and a blog space entitled "Freedom Forum"). Upleaf also translated key content into Spanish and created a Spanish-language section of the site.

Traffic quickly doubled after the site was launched, and has continued climbing steadily ever since.

By 2013 there were new features and calls to action that ACLU-NM wanted to integrate into the site, at the same time making it more engaging for visitors on smartphones and tablets. So Upleaf redesigned the website using responsive design techniques and adjusted the strategy to ACLU-NM's new realities. The new site design better reflects the organization's focus on key issues, and encourages more community engagement through social media and email updates.