Social media is wonderful for engaging volunteers, supporters, donors, and partners. It can even pull in new beneficiaries. In this day and age, social media is not just a frivolous add-on, but a vital component of community engagement and fundraising.
Some people in your organization may still be asking if it's really worth the time investment to be on social media. The answer to that depends on your mission, who is behind the strategy, and what your objectives are. But usually the answer is yes. You can check out this article on measuring impact for ideas on how to track your ROI.
Here are some of the indisputable advantages of social media:
- Video (hosted by your YouTube channel) can enliven your mission in a matter of seconds in a way that pages upon pages of text (no matter how compelling) cannot.
- Facebook can keep your supporters up to date and spread the word about your programs
- Twitter is an excellent means of promoting events, sharing information with partners, and following what is going on in your field.
- LinkedIn, by contrast, is a great venue for recruiting and engaging members of professional associations.
- And Pinterest is excellent for reaching beneficiaries and driving traffic to your site if you have attractive visual content.
Beyond the big five, there are other platforms that may be an even better fit for your organization, depending on your mission and target audience.
Take a look at the host of resources we have available to help you make the most of the platforms you're using, or, if you're just getting started, our resources will walk you through setting up your social media presence.