With 1.35 billion global users, Facebook is the platform that brought social media into the mainstream.
After 10 years, it is still, without a doubt, the dominant social networking platform. Here is the proof-in-numbers of Facebook's unbroken reign:
Who's On Facebook?
Fifty-seven percent of all American adults, and 73% of all those ages 12-17, use Facebook. According to the Pew Research Center, adult Facebook engagement is intensifying: Sixty-four percent of Facebook users visit the site on a daily basis, up from 51% in 2010. And half of all adults have at least 200 people in their friend network.
Among teens, the total number of users remains high, according to Pew Research Center surveys. While focus group interviews suggest that this age group's relationship with Facebook is complicated and may be evolving, they are not yet abandoning the site.
Facebook for Nonprofits
Facebook is clearly a powerhouse when it comes to social networking. But is it right for your organization?
Some nonprofits have done a fabulous job of growing their supporter base through Facebook, and building intense loyalty. Many others have been using it for years, but are still trying to figure out how to get a return on their substantial time investment.
With changes to Facebook's Newsfeed algorithm and Facebook's push toward increased monetization (with promoted posts and greater visibility for paid advertisers) many nonprofits have seen a drop in their fan reach over the past year.
This may mean you'll need to budget for advertising on Facebook, or spend more time developing visual content to deftly and strategically increase your reach.
We've compiled a passel of tips on how to make the most of Facebook - or decide whether it makes sense for your organization in the first place. Take a look and let us know if you have any comments.