Like go-go boots and kimchi, Twitter is not necessarily for everyone. Whether it’s a good fit depends on your mission and your online strategy.
Are you merely trying to engage your supporters online? Or are you trying to position your organization as a leader/resource in your field and boost credibility with donors?
If you’re just trying to connect the general public, Facebook should suffice.
But if you’re trying to position your organization as an authority in your field, Twitter’s your huckleberry.
In general, Twitter is good for:
- Keeping up to date on developments in your field
- Participating in conversations about your issues
- Staying on top of breaking news in live time
- Positioning yourself as a resource by sharing relevant articles
- Sharing your blog posts
- Promoting your events, webinars, conferences, etc.
- Networking with similar organizations and opinion leaders
- Building awareness of your organization among grantmakers or donors